In the digital marketing world, email continues to be one of the most effective channels for reaching audiences and driving conversions. However, as businesses grow, manually sending emails to hundreds or thousands of customers becomes impractical. Thatโs where email marketing automation comes in, offering a streamlined solution that not only saves time but also increases revenue.
In this blog, weโll dive into how email automation works, the types of campaigns you can automate, and the benefits of incorporating this strategy into your marketing mix.